Kevin Kisner joins Free Bird Southern Spring Water as investor and brand partner
Free Bird Southern Spring Water has added four-time PGA TOUR winner and NBC Sports analyst Kevin Kisner as an investor and brand partner as the Atlanta-based brand pushes deeper into golf. The move builds on the company’s rapid retail growth, with distribution in more than 2,500 stores in its first 18 months.
Why it matters: - Kevin Kisner gives Free Bird Southern Spring Water a recognizable golf voice as the brand looks to grow beyond its current retail base. - The partnership adds another sports-facing channel for Free Bird, which already has ties to motorsports and country music.
What happened: - Free Bird Southern Spring Water announced that Kevin Kisner has joined the company as an investor and brand partner. - Kisner is a four-time PGA TOUR winner and NBC Sports golf analyst. - Free Bird said Kisner will help expand the brand’s presence in golf.
The details: - Free Bird said the brand is already in more than 2,500 stores during its first 18 months. - Free Bird is sold at Walmart, Food City, Harris Teeter, Circle K and other retailers. - Free Bird is also available on Amazon. - The brand markets spring water from the Blue Ridge Mountains in an ice-cold can. - Free Bird said it is built around moments like walking off the 18th green, tailgating before kickoff and relaxing on the porch after a long day. - Free Bird has partnerships with Joe Gibbs Racing, NASCAR Cup Series driver Chase Briscoe and country artist Cole Swindell.
Between the lines: - The Kisner deal suggests Free Bird wants to strengthen its credibility with golf fans and event-driven consumers. - The brand is pairing sports and lifestyle positioning with broad retail distribution to widen awareness. - Kisner’s background in competitive golf and broadcasting gives Free Bird both athlete access and media visibility.
What’s next: - Free Bird is likely to use Kisner to reach golf audiences and expand brand visibility around the sport. - The company appears positioned to keep building through retail growth and sports partnerships.
The bottom line: - Free Bird is betting that Kisner can help turn a growing regional beverage brand into a bigger player on the course.**
Disclaimer: This article was produced by AGP Wire with the assistance of artificial intelligence based on original source content and has been refined to improve clarity, structure, and readability. This content is provided on an “as is” basis. While care has been taken in its preparation, it may contain inaccuracies or omissions, and readers should consult the original source and independently verify key information where appropriate. This content is for informational purposes only and does not constitute legal, financial, investment, or other professional advice.
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