Vanderbilt & Seewald to debut NYFW runway show at Grand Central Terminal

Vanderbilt & Seewald Global Studio will stage its first New York Fashion Week showcase on Sept. 15 at Vanderbilt Hall in Grand Central Terminal, pairing three international designers with live click-to-buy shopping and AI holograms. The event will honor 25 U.S. military, FDNY and NYPD members as part of America’s 250th anniversary.

Why it matters: - Vanderbilt & Seewald Global Studio is using a marquee New York Fashion Week stage to test a model that blends runway presentation, live commerce and immersive technology. - The show is designed to give designers broader commercial reach without giving up creative control. - The tribute to military and first responders ties the event to America’s 250th anniversary and adds a civic dimension to a fashion debut.

What happened: - Vanderbilt & Seewald Global Studio will present its inaugural fashion showcase, “Makers, Moguls, and Muses,” on Sept. 15 during New York Fashion Week. - The show will take place in Vanderbilt Hall at Grand Central Terminal. - Mario Lopez will emcee the showcase. - The lineup includes Dustin Glickman of DSTN, Lorena Saravia and Nabil Hayari of Hayari Paris. - The event will feature 45 models and an audience of about 300 fashion leaders, investors, buyers, media members and VIP guests. - The show will honor 25 members of the U.S. military, FDNY and NYPD in celebration of America’s 250th anniversary.

The details: - The production will open with a Color Guard presentation of the American flag. - Leslie Ann Lopez will perform the national anthem. - The honored service members will be seated as guests of honor for the opening tribute. - V&S Global Studio is debuting its proprietary Click-To-Buy technology at the event. - In-person and virtual viewers will be able to purchase looks directly from the runway in real time. - AEXA Technology’s interactive AI holograms will also make their runway debut. - The hologram experience will feature Vanderbilt women of historical significance sharing stories and insights. - BONJIL and Riverside Cruises are supporting the event as sponsors. - BONJIL is a skincare and lifestyle brand. - Riverside Cruises operates luxury river cruise experiences across Europe.

Between the lines: - The choice of Vanderbilt Hall links the event to the Vanderbilt family’s history and adds symbolism to the launch. - The format suggests Vanderbilt & Seewald wants to position itself as both a fashion platform and a commerce infrastructure partner. - The mix of heritage, celebrity hosting and new technology is aimed at making the runway show a live brand activation, not just a presentation. - The tribute framing also broadens the event beyond fashion and connects it to national identity.

What's next: - The Sept. 15 runway show will serve as the first live demonstration of V&S Global Studio’s Click-To-Buy system. - The event will also introduce AEXA Technology’s hologram experience to runway audiences. - Vanderbilt & Seewald Global Studio says it will continue working with selected designers to help them scale globally while retaining ownership and creative identity.

The bottom line: - Vanderbilt & Seewald is turning its NYFW debut into a test case for fashion, commerce and immersive tech on one stage. - More information is available in the company’s announcement.