Lodge Social names Justin Kamm CEO and partner

Lodge Social has appointed hospitality entrepreneur Justin Kamm as partner and chief executive officer to accelerate growth and deepen its focus on independent hotels, outdoor resorts and luxury properties. The move brings an operator’s perspective to the agency as it pushes harder on direct bookings and measurable revenue for clients.

Why it matters: - Lodge Social is betting that hands-on hospitality experience will help the agency win more independent brands that want more direct bookings and less reliance on online travel agencies. - Justin Kamm’s background as an operator and owner of North Star Farm gives Lodge Social a leader who has worked through the same acquisition, pricing and occupancy challenges its clients face. - The appointment is meant to strengthen Lodge Social’s position as a specialized growth partner in the hospitality market.

What happened: - Lodge Social named Justin Kamm as partner and chief executive officer. - Kamm will lead overall business strategy, growth initiatives, operations and long-term development. - He will work with Scott Quesnell, president and partner, to expand the agency’s role with independent hospitality brands. - The announcement was made in New York on Aug. 28, 2026.

The details: - Lodge Social focuses on helping independent hotels, outdoor resorts and luxury properties generate more direct bookings. - Kamm brings investment, entrepreneurship and hospitality operating experience to the role. - As an owner and operator of North Star Farm in the Catskills, Kamm has firsthand experience with customer acquisition, direct-booking growth, brand development and reducing dependence on online travel agencies. - North Star Farm generated 100% of its 2026 reservations through direct channels. - The property posted occupancy above 75% and an average daily rate of about $535. - Lodge Social said Kamm’s operating experience will shape how the agency evaluates performance, with a focus on bookings, occupancy, average daily rate and revenue. - Kamm will focus on scaling the team and infrastructure, expanding the client portfolio and developing systems and services for independent hospitality operators. - Lodge Social specializes in social media, digital advertising, content strategy and direct-booking growth. - The agency works as an extension of client teams and builds integrated marketing systems designed to generate demand and convert travelers into direct guests. - More information is available on the company’s website. - Lodge Social also provided an Instagram link: social media.

Between the lines: - The hire signals that Lodge Social wants to compete on operator credibility, not just marketing services. - Kamm’s client-side perspective could help the agency speak more directly to owners who measure success in revenue and occupancy, not impressions. - The company is framing direct revenue as the core outcome, which aligns its pitch with the financial priorities of independent hospitality businesses.

What's next: - Kamm will help guide Lodge Social’s next phase of growth as the company invests in team, client services and operating infrastructure. - The agency plans to expand its portfolio and build new systems tailored to independent hospitality brands. - Lodge Social wants to become the agency operators turn to when they want to build demand and own more of the guest relationship.

The bottom line: - Lodge Social is adding a CEO with real hospitality operating experience to sharpen its pitch to independent brands and push harder for direct-booking growth.